Middle East Cyber Security Co – Strengthening global digital defences

Overview

Middle East Cyber Security Co recognised the increasing threat of sophisticated cyberattacks and sought to expand its operations internationally. The company partnered with EnactIQ to refine its market positioning, develop a solid business plan, and establish a clear go-to-market strategy.

Consulting Approach

Strategic Market Analysis – Identified and prioritised global markets with high potential for cybersecurity services.

Business Planning & Governance – Designed a roadmap ensuring robust financial controls, sales oversight, and risk management.

Go-to-Market & Partnerships – Launched direct and channel sales models to maximise market reach, supplemented by targeted marketing campaigns.

Cultural Awareness & Global Practices – Adapted offerings to meet diverse regulatory environments and cultural nuances.

Building a World-Class Team – Applied servant leadership principles to recruit, coach, and retain top cybersecurity talent, ensuring high service standards.

Key Outcomes

Established a strong global footprint by aligning solutions with varying regional regulations.

Secured high-profile clients through targeted marketing and trusted local partnerships.

Maintained rigorous sales and delivery governance, ensuring quality and consistency.

Cultivated a high-performing, service-oriented culture that attracts and retains industry-leading experts.

Conclusion

Through its collaboration with EnactIQ, Middle East Cyber Security Co successfully scaled its cybersecurity services to international markets. By combining strategic planning, robust governance, and a servant leadership approach, the company is now recognised for delivering cutting-edge protection against global cyber threats.