The Bootlegger - Strategic plan

Bootlegger is a standout example of how a clear vision, coupled with disciplined execution, can redefine an industry. Partnering with EnactIQ, the company developed a comprehensive business plan targeting the over-30s demographic with a unique prohibition-era theme. This plan emphasised strong governance, robust financial controls, and a relentless focus on innovation and customer service.

Since its inception, Bootlegger has grown into a national brand, generating annual revenues of over £4 million. EnactIQ worked closely with Bootlegger to establish the operational frameworks and strategic guidance that enabled scalable growth while maintaining the authenticity of the customer experience.

Key outcomes include:

Strategic establishment on national hospitality chain

Successful series A funding round of £2m

Implementation of scaleable governance model

Establishing governance structures to ensure financial stability and transparency.

Designing innovative customer engagement strategies aligned with the prohibition theme.

Supporting the business’s expansion into new markets while preserving brand integrity.

Bootlegger’s journey demonstrates the power of combining visionary leadership with expert consulting support to achieve sustainable success in a competitive sector.